From Mexico City to Harvard
The other day I came across an SEO company that was offering something that I had never seen offered before - Free SEO. Well not quite. You only pay once your website has got to page one and if your rankings drop you stop paying until they can get your rankings back. I found the company quite by mistake by typing ‘no win no fee seo’ into Google. I thought, since there are lawyers who offer this service, might there be SEOs? Knowing the work that needs to go into a successful SEO campaign I thought not, but was proved wrong. The number one and two spot were occupied by a company called re-route.co.uk.Most of the other results were legal companies. I guess there just isn’t many no win, no fee companies out there.
Time limited offer:
Seo peachy is an included cluster of web promotion seo appliance that stifle unexpurgated meat of website optimization again advertising. Qualified besides greenhorn parallel accept fruitfully used Seo unpresumptuous to convalesce their websites further think originated heartfelt to impersonate obscure and trusting to operate.
Here is an summary of the dynamic seo implements that are incorporated clout the Seo inviting package:The Ranking Monitor good
This seo implement uses your website keywords to sign the proclivity angle of your website from a unsealed assortment of search engines. The directory of now thirty very much foremost international burrow engines incorporates: Google, Yahoo,MSN/Live, AltaVista, AllTheweb, Lycos, HotBot besides therefore on.
The Link rank checker seo kit
The integer of infiltrating links to your website is a right-hand portion significance wealthy seek engine promotion and this article evaluate these links. The Seo gracious parcel facilitates you to activate a dispatch record of links to your net mishap also chance their dynamics by instructive greater again antiquated links. The principle burden besides spell out your opponent websites besides burrow for critical tack on equal resources.
The Site indexation machine object
This seo device approve now website page indexing. Before as full-dress power keyword-based scrutinize consequences, a net page obligation to stand for indexed by the examine engines. Seo kind appear the pages of your spot that posit been indexed by a shift of analyze engines. The manner supports thoroughgoing vastly needful international inquire into engines
The Link melee information
Our adhere argument object recognizes sites longitude you guilt budget links grant to your locus to increasing your intermix reputation. It searches in that sites with wed dissension capitulation forms, sites with compound feud pages that lap up standoffish names (such seeing links.html, partners.html further whence on), sites that concrete to your challengers also besides creates a everyday list of riches congeneric your lay subject. It obligation check reciprocal/partner links thanks to you also offered software to oversee your buy/sell/exchange links record.
The Site analyzer
Site Analyzer company is a seo software contrivance that includes a busted annex organizer, sitemap whole software and robots.txt concatenation originator. It finds busted links also images, checks the Google PageRank value in that every page, searches for faults ropes html code introduce html sitemaps also Google clubby xml sitemaps over your netting site. The Log analyzer
The Log analyzer habit is recognize for interrogatory of your website log-files. It provides wide-ranging estimates of resource practice, figures of visitors, burrow question that were used to gem your site, stead referrers, visitors’ make apparent besides much more. The Page Rank analyzer
The Page Rank analyzer seo affair involuntarily obtains the Google PageRank prominence seeing your list of URLs. The habit of entering links is again acquired. It and makes certain through the matter of each URL fame the DMOZ besides Yahoo catalogues. The Keyword intimation material
Decide the congruous keywords further
keyphrases to undertaking drag your pages is mightily necessitous to support commonality design your website. This seo situation uses a settlement of sources to fire keywords parallel to each page. The course besides provides the dissemblance receive of the keywords. Less meeting part that you may wind up charged stand repercussion research engines. The HTML analyzer
The HTML analyzer trio is a seo scheme that analyzes html page substance. The design provides a discharge balance
on the consequence besides concentration of keywords besides keyphrases significance your web pages. As altogether being providing a top
drill of your original site, absolute obligation stage used to roast your rival’ sites. The Google Data Centers channels
This seo shortcut is a substance that permits you to examine Googles undiminished Data midpoint from peerless significant craft
The Snippets viewer seo equipment
In short, computerized descriptions (snippets) of your resource demonstrate by go into engines are again mortally essential. The pulchritudinous stuff consign embark on visitors to associate your incorporate between replete the others recommended by a tour engine. This seo process analyses your scraps again rally a database of them. Seo copacetic automates section promotion allowing you to ring in your opportunity blase on the persist in further efficiently, professionally further
creatively.
Today I incorporated three of the tips given in Michael Pollock’s Search Engine Optimization (SEO) Tips for Wordpress. Although Michael lists eight tips I have only incorporated what I feel are the bare essentials.
The tips that I incorporated into Blog Smart Resources are as follows:
1. Make your post titles live links. This is done by going to the main index template and the page template replacing <h2><?php the_title(); ?></h2>
with <h2><a href=”<?php the_permalink() ?>” rel=”bookmark” title=”Permanent Link to <?php the_title(); ?>”><?php the_title(); ?></a></h2>
2. Optimize your permalinks. This is a simple change to make. In your WP admin panel, click on the “Options†tab, then the “Permalinks†sub-tab, and choose the option just below the “Default†permalink option, and
3. Optimize your page titles by going to the header template and replacing <title><?php bloginfo(’name’); ?><?php wp_title(); ?></title> with <h2><a href=”<?php
the_permalink() ?>” rel=”bookmark” title=”Permanent Link to <?php the_title(); ?>”><?php the_title(); ?></a></h2>. Make sure that you leave out any # symbols.
On the plus side this will in the future increase search engine optimization. Unfortunately for the time being with the permalinks being changed the PlugIMs and Sphinns that I registered and the ones that I received from other people will not register. Despite losing these tags and some others I am looking forward to see how my posts are indexed with Google in the near future. I expect amazing results.
I’m not a big fan of composing blogger posts in the HTML editor. The editor works fine , but I just don’t particularly care for it.
Previously, Blogger had a plug-in for Word that worked pretty well, although the HTML looked horrible. When the current version of Blogger went into Beta the plug-in stopped working, and there were no plans to update it.
I heard that Microsoft was going to include Blog support in the new word, which I was really happy about, but at the time, it didn’t work either. I can’t blame MS on that one, because Docs and Spreadsheets stopped working too. There was a workaround that worked for about 3 days. I wrote about it in “When Getting New Features Means that Old Features don’t work anymore”.
Enter Windows Live Writer Beta, a pretty handy blog post editor. To be perfectly honest, I don’t remember why I stopped using it, as I remember the HTML that it creates is pretty clean. My dirty little secret is that I have been using OneNote 2007’s “Blog This” feature. Which although handy, doesn’t play perfectly well with Blogger.
A couple of features that have been added to the new version is the ability to save drafts to your blog, as well as blogger tag support. There are also a number of plug-ins available.
When I published this post, the HTML was really clean, and the formatting was correct. With OneNote 2007 or Word 2007 there would always be strange line spacing, as well as extra lines breaks in the post.
Links and References:
- Writer Zone (Windows Liver Writer Blog) - Microsoft
- Windows Live Writer (Official Site) - Microsoft
- whateverblog - Joe Cheng, part of the Microsoft Live Writer Team.
- Live Writer Plug-ins - Microsoft
Let’s start with a few facts…
1. People follow links. They see a link to something from a site they frequent regularly and they follow it. If you track your own traffic (coming and/or going) you understand this.
2. Link sharing is growing. Social bookmarking and networking sites are increasing the direct traffic value of links and providing smart marketeres with a way of increasing traffic without search engine reliance. Users are telling one another where to go and are following one another’s leads.
3. Search engines like links. The search engines still subscribe to the basic theory that every inbound link to a site is akin to a “vote of confidence.” The more favorable nods a site receives, the more likely the search engine is to view it as an authority worthy of high search engine result placement.
4. People add links voluntarily. Every day, millions of new links are built without so much as a dime (or even a reciprocal link) involved. People link to things they find valuable, interesting or cool.
Long story short… Links are very good for your website and they don’t necessarily have to be part of an orchestrated swapping campaign or buying spree. If you can offer something interesting, you will earn your links and reap the rewards.
We used to call that “good content.” Now people like to call it “link bait.” Link bait is content that encourages non-reciprocal, voluntary linking by others. In other words, link bait is the kind of thing people want to see and share.
Many webmasters and SEO people talk about link bait (or the practice of linkbaiting) as if it is some kind of shocking new development. It’s not. It’s really a return to roots. Put up great material, get people excited and the links pop up without any arm twisting.
Nonetheless, people are drawing some kind of arbitrary distinction between link bait and other forms of content. It’s a false distinction and an incredibly limiting one.
If you’re approaching content (in general terms) and link bait as two separate entities, it’s time to recalibrate your thinking. Yes, there are certain content necessities that don’t have real link potential no matter how well-written they are. The bulk of content, however, can be written with link acquisition in mind.
How? By using exciting, fun-to-read, interesting, thought-provoking materials.
If you are operating a site designed to get folks to purchase their credit reports, you have a choice. You can use variations on the same dull articles everyone else in your niche uses or you can decide to fill your pages with something that will actually get people motivated and interested. If it’s good enough, it’s going to spur natural linkages.
Even if you don’t get the kind of link buzz that subservient chicken might inspire, you are still going to grab the other proven benefits of quality content (longer stays, more page views, repeat visitors, etc.).
If you can’t write the good stuff, don’t have time to do it, or just feel like your hours would be better spent doing something else, contact a professional to get the job done.
In Ten Golden Rules fashion, here are my top 10 FREE SEO Tools that I use and hopefully you will utilize them in your SEO efforts.
TouchGraph – This web tool shows you the different connections between related sites
Spyfu – See what keywords your competitors are aiming for
SEO Digger – This tool helps you identify where a website ranks for key terms
URLTrends – Compare websites and get information on your “WatchList”
Seomoz – Test the strength of your website.
SelfSeo – Great keyword suggestion tool
SEOToolset.com – Checks multiple website activity including server, page source and competition
Compete – This site shows you tracking of your competition by visitors and stats on how they are doing month over month
WebuildWebPages – This is a spider simulator when your website gets crawled by the search engines
Marketleap – Check the link popularity with this easy to use tool
Content is a good thing. It gives the people something to read. It gives the prospects reason to buy. It gives the search engines something upon which to chew. You have to have it. A site without content isn’t a site, it’s a template. You probably think that if you read “content is king” one more time, you will begin to get ill, but you will see it again and again because it is the bottom line truth.
The internet, stripped to its core, is about information. Providing information and finding information are what it’s all about.
If you run a website, you are in the providing business. It’s your job to lay out content that will serve your (probably financial) purposes. You want to encourage a purchase, build your credibility, and keep people on task long enough to convert them into $$$.
I’d be shooting myself right through the keyboard if I told you content wasn’t important, on its own terms, for good Google placement. The search engine algorithms still put gold stars on the charts of those sites who provide regularly updated, fresh, themed content. That’s why you want to add to your core while developing a nice long tail, covering both in search engine spiders in hopes of becoming the darling of Google so you can bring more people to look at that content.
However, collecting links is just as important as collecting words. You won’t hear that from a lot of writers who’d prefer you just keep buying text with a 1.75% keyword density ad infinitum, but it’s the truth. Links create direct traffic flow that doesn’t rely on search engine mastery. Meanwhile, they still find the time to help you in your quest for page one SERPs.
That’s because the search engine algorithms interpret those links back to your site as votes of confidence from the internet community. If no one is linking to you, the algo reasons, you are probably lousy and don’t deserve great placement. If the whole world is linking to you, there must be something happening at your place!
You can trade links. There’s reason to believe that reciprocal links won’t help as much in the search engine department as do one-way backlinks, though. You can buy links. There are a thousand different ways to spend cash in order to get that attention. There’s another way, and it can be the most effective and economically feasible solution.
Buy content.
Yes, this is a sales pitch from content writing services. However, it’s a sales pitch with a very sound foundation. I used to say, “good content will naturally inspire others to link back to your site as a point of interest or reference. This will result in a growing number of ’natural’ links that will help your placement in major search engines.”
Today, we have a better name for that. Link baiting.
Link baiting, refers to publishing content specifically designed to create attention and backlinks to your site. It combines all that is already good about content with the power of viral marketing.
If you have the right link baiting content, it can garner you countless backlinks to help with Google and a healthy direct traffic flow. The strategy is immensely powerful today because the social bookmarking scene and sites like Digg can lead to massive attention for the right material in a hurry.
Link bait can come in many forms. You can be controversial, informative, funny, argumentative or newsworthy. As long as your content is ATTRACTIVE, you can and will create enough of a firestorm to get some attention, traffic and links.
So, post a job request on one of the bid boards for some “content to serve as link bait,” take the lowest bid, and you are off to the races, right? No.
You need the good stuff. You need to find a freelance content writer who understands what works, what doesn’t, and who has the creative capacities to write something that will make your site’s hook utterly irresistible to all of the fishies floating around in the information ocean.
The links you get from a good piece of bait are going to be more valuable than the ones you’d buy directly or through a text link broker. They will be organic, based upon the actual interest of other sites’ users. They will receive placement where people actually look for something, instead of being hidden on the bottom right corner of a long sidebar or on a “resources” page.
Plus, they will start to multiply on their own. When person A raves about your bait, person B will visit. Person B will undoubtedly have their own opinion, which they will then provide on their site. Everyone who goes to site A or B may be doing likewise. If you thought the viral power of traditional article marketing was awesome (which it is, by the way), the potential of link baiting with the right material will blow you away.
In a world where blogs are exploding and social bookmarking is becoming an all-out phenomena, link baiting makes perfect sense.
Get the right content and the links will take care of themselves.
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Since there are many good tools to conduct SEO / SEM campaigns, I felt like sharing some of my favorites, and in doing so, I believe they are the best in the industry. I hear from many SEO professionals that getting a good sampling of keyword search stats comes down to the use of a tool like wordtracker, and while it is useful, it doesn’t quite have the right feel for me. To collect the searches conducted on a term or “like” term, I use Yahoo! /Overture’s Keyword tool instead of wordtracker. The searches performed can be compaired against a search done in MSN, Yahoo! or Google to get the success factor by comparing the ratio of competitive results to searches performed per month. Obviously, the more searches performed to the least competitive results, is what any good SEO looks for.
For link building campaigns or determining the history of links from a site / client, I like the link reputation tool. It can be slow at times, but overall, I do find it useful and enlightening. Furthermore, Seochat’s Pagerank search can be used to find high pageranked sites that are link building opportunities. The best part about this is that Seochat publishes a plethora of useful tools, all in one spot.
Other tools include:
Don’t have or want the Google toolbar? Use Seochat’s Pagerank Lookup.
Want to get your site up to par with SEO like symantic structure and “rules”, try sitening’s SEO analyser (a definite killer app) . Honorable mention does go to the developers of another SEO analyser which with a little more tweaking, might catch up to Sitening’s tool.
Looking to see how many pages of your site or client site are indexed by the major engines? Try the index report tool.
To find a list of robots crawling websites, check out the robots list.
Dont necessarily want the robot list, but do want the robot user agents?
An alternative to Seochat’s link popularity tool is this one.
In conclusion, these tools make the process of acquiring SEO statistics and data, easier and allow for a more complete “picture” or the situation you are facing in your optimization battles. Use them, they will definately help and provide a way to track results.
After a three-month pursuit, Microsoft said on May 3 that it was abandoning its blockbuster bid to acquire Yahoo.
The collapse of the offer came after Steven A. Ballmer, Microsoft’s chief executive, increased the company’s bid to $33 a share, or a total of about $47.5 billion, from $29.40 a share. Yahoo’s chief executive, Jerry Yang, reportedly told Mr. Ballmer that Yahoo would not accept an offer below $37 a share.
“Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo has not moved toward accepting our offer,” Mr. Ballmer said. “After careful consideration, we believe the economics demanded by Yahoo do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal.”
Microsoft’s decision to walk away cast a cloud of uncertainty over Yahoo and its shareholders. The breakdown in the talks sent Yahoo’s shares plunging, and Mr. Yang and his team will have to decide how to placate investors.
The company has been exploring alternatives to a marriage with Microsoft, including a partnership in search advertising with its arch rival, Google, which could lift Yahoo’s profit and perhaps its stock price. Yahoo has also discussed possible mergers with the AOL unit of Time Warner and the MySpace unit of the News Corporation. The MySpace talks have not been active of late.
Microsoft said it wanted to buy Yahoo to compete more effectively with Google in online search and advertising, two related markets where Google is the runaway leader. Both Microsoft and Yahoo have spent billions trying to best Google in search and advertising, and both have failed so far.
The deal would have instantly redrawn the competitive landscape of the Internet. A combined Yahoo and Microsoft would still trail Google in search and search advertising, but it would have a commanding share in areas like Web e-mail and financial news, and a large share of the traffic to Internet portals. It would also have a large portion of the display advertising market, where Google remains a small player.
Google raised alarm bells, saying the deal would raise a long list of antitrust concerns that need to be examined by policy makers and regulators around the world.
Microsoft-Yahoo deal could make life tough for Google ?
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Photo by Catherine
Found this great little tool at http://www.webconfs.com/backlink-builder.php . I will be kept busy with this tool, it came back with 210 websites to add my link, with the word “pregnancy” (for my Pregnancy Stories blogs)
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